Yes — multi-facility portfolio is the architecture VProSEO was designed around. The portfolio dashboard shows every facility's scorecard side-by-side with drill-down per location. Keyword gaps, insurance-page coverage, geo-page depth, PPC performance, and cost-per-admission are all benchmarked cross-facility. For PE portfolios specifically, there's a white-label Enterprise-tier option that presents portfolio-level metrics in your brand rather than ours, which is what portfolio operators usually want for investor and board reporting.

It matters, and VProSEO doesn't claim otherwise. What Cardinal's experience can't do — regardless of how good their account team is — is read your operational data. Cardinal can tell you which keywords to target based on search volume and competitive difficulty. VProSEO can tell you the same plus which keywords matter most for *your facility's payer mix*, which LOCs you actually run, which referral sources are high-value, and which admissions patterns should drive content priority. That operational layer is not a function of agency experience; it's a function of data access.

Yes, and it's a reasonable pattern. VProSEO replaces the tooling and data layer — audits, keyword research, content drafting, PPC management automation, attribution, AI visibility tracking. Your Cardinal account director remains your strategic contact for consulting, long-form content writing, backlink outreach, and relationship-based work. Most facilities running this combination end up downsizing the Cardinal retainer to consulting-only over 6–12 months as the platform absorbs more of the tooling work.

Every facility listed as a row with columns for Technical Health, Local Presence, Content Coverage, Competitive Position, Conversion Readiness (the 5-dimension core scorecard), plus Authority, Security, Field Performance, and AI Visibility as data-dependent extensions. Traffic and admissions attribution per facility. Outlier flags for facilities underperforming vs peer average. One-click drill-down into any individual facility's detailed view. For PE ops teams doing quarterly portfolio reviews, this is the dashboard that replaces 8 PowerPoint decks with one screen.

Facilities are added to the portfolio dashboard as they're acquired; historical data begins accruing from onboarding. Divested facilities can be archived (data retained for reference) or fully exported for handover to the new owner under standard data-export terms. Agency relationships typically require contract renegotiation at each portfolio change; platform access is simpler — add or remove facilities as needed on the portfolio tier.